Building a product that consistently attracts customers without significant marketing efforts may seem like a dream for many entrepreneurs.

However, with the right strategy and tools, it’s entirely achievable. This quick guide is designed to help you create a product that ranks high on Google, drawing in customers “on autopilot”.

Here’s how you can do it.

Step 1: Find the Right Keyword

The journey starts with identifying a keyword that has high search volume but low competition. By targeting such keywords, you’re ensuring that your product addresses a need that people are actively searching for on Google.

Look for a keyword difficulty below 30, a monthly search volume over 500. To unearth these types of keyword opportunities, you can use a tool like Seoformulas for free.

Step 2: Buy a Domain Name

Your domain name should be simple, clear, and reflective of what you offer. Including your main keyword in the domain name can help signal its relevance to both Google and potential customers but it is not crucial.

While it might not directly affect your ranking, it certainly helps in making your URLs more descriptive, clickable and memorable.

Step 3: Build Your Product

Focus on providing value right from the homepage. A high-quality product that’s easily accessible without signups or paywalls encourages users to stay longer and engage more with your content—factors that Google rewards with higher rankings.

Utilize platforms that cater to non-technical makers if coding isn’t your forte. These can include Airtable, Softr, Bubble, Noodl, Webflow, Shopify and so on.

Step 4: Optimize for Your Main Keyword

Ensure your main keyword is consistently used across your website’s critical areas: the H1 title, meta title, meta description, and even in the filenames and alt text of images. This optimization helps Google understand what your page is about, improving your chances of ranking higher.

The aim is to establish yourself as an authority. You should optimise for a main single keyword and then produce satellite content around this with other near field related terms. Going to a coffee blog and reading up on mechanical engineering is not usually expected. Instead, reading on how to roast coffee beans to get full flavour or how how to start your own coffee shop are expected articles.

Step 5: Create Subpages

Develop additional pages targeting relevant child keywords to draw in more traffic. Implement the same keyword strategy as your main page, making sure to link these subpages prominently from your homepage and a dedicated category page.

Extending from the previous point, this will build your authority on this topic. Use any inside or niche knowledge you may have. Also look at stat pages which could be linked to. This will help in step 7.

Step 6: Monetize Your Offering

Introduce a Premium or Pro version of your product that offers more value through advanced features, increased limits, or exclusive content.

Pricing it as a one-time fee and incorporating elements like urgency and social proof can significantly boost your conversion rates.

No-code Stripe pricing tables can help you get this up and running. Other services like Lemonsqueezey and Gumroad are also great ways to sell premium offerings.

Step 7: Acquire Backlinks

Backlinks are critical for SEO. Focus on obtaining high-quality backlinks from authoritative and relevant sites.

You can achieve this by launching on Product Hunt, guest posting, participating in relevant communities, and more. Backlinks serve as endorsements for your product, influencing Google’s perception positively.

Step 8: Be Patient and Monitor Your Site’s Performance

SEO is a long game. It may take a few months before you see a significant uptick in traffic. During this period, ensure you have Google Analytics and Google Search Console set up to monitor your site’s performance and make necessary adjustments.

Building a product capable of attracting customers automatically requires diligence, the right tools, and a smart approach to SEO. By following these steps, you can create a product that not only meets a real need but also ranks well on Google, ensuring a steady stream of visitors and potential customers. Always remember, the key is to provide value and solve problems for your users—do this well, and success will follow.